BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Maricopa SBDC - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.maricopa-sbdc.com
X-WR-CALDESC:Events for Maricopa SBDC
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Phoenix
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20200101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20210304T090000
DTEND;TZID=America/Phoenix:20210304T103000
DTSTAMP:20260501T203712
CREATED:20210210T180824Z
LAST-MODIFIED:20210301T150934Z
UID:4219-1614848400-1614853800@www.maricopa-sbdc.com
SUMMARY:Intellectual Property 101
DESCRIPTION:Topic: Business Basics\n\nHave you invented the next best thing or process? Do you have an idea that could be monetized into valuable intellectual property? If you’re an entrepreneur\, you can’t afford to ignore intellectual property (IP). Whether you’re naming your business or product\, working with a developer or contractor\, or pitching your product concept to an investor\, you need to know how to protect your competitive advantages and avoid legal troubles. USPTO Regional Director Wayne Stacy and a representative from the Phoenix Patent and Trademark Resource Center will give you an overview of the different types of IP protection (trademarks\, patents\, copyrights\, trade secrets) and share how you can use them to your advantage. \nSpeaker(s): Lou Farina\, SBDC Business Analyst \nWayne Stacy\, USPTO Regional Director & Phoenix Patent and Trademark Resource Center Rep. \nKori Tueller\, Assistant Administrator at the State of Arizona Research Library \nPlease note: prior to the webinar\, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom. \nFee: No Cost \nRegister Now
URL:https://www.maricopa-sbdc.com/event/intellectual-property-101/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20210304T130000
DTEND;TZID=America/Phoenix:20210304T150000
DTSTAMP:20260501T203712
CREATED:20210125T220415Z
LAST-MODIFIED:20210218T183659Z
UID:4192-1614862800-1614870000@www.maricopa-sbdc.com
SUMMARY:The Great Marketing Turnaround Session 3 - Pandemic Promotional Strategies and Measuring Success
DESCRIPTION:Topic: Marketing and Sales\n\nDo you need help reformulating your marketing mix during COVID? Work on your own business marketing plan during this 2-hour workshop designed to help you update your marketing media and tactical options to better reach and influence customers. Prepared with well-defined market segments\, key buyer messages\, and sales promotion ideas\, business leaders can get right to work evaluating the best media and tactical options for current times. Set aside this time to focus on YOUR businesses’ marketing strategy for 2021. Use this workshop to organize and plan using the 4 M’s: Message\, Media\, Mechanism and Management\, for greater synergy in your future marketing. — This is the final session of the Great Marketing Turnaround series. Each hands-on session is designed to adapt and update existing marketing planning for pandemic times. Participants use guided marketing activities during the sessions to plan their own marketing efforts. (Businesses do not have to have attended previous sessions to participate.) \nSpeaker(s): Heidi Kirkland\, Business Analyst \nPlease note: After you have complete registration\, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. THIS WEBINAR OCCURS AT 10AM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDER WILL CHANGE TO PACIFIC TIME ZONE. \n\nRegister Now
URL:https://www.maricopa-sbdc.com/event/the-great-marketing-turnaround-session-3-pandemic-promotional-strategies-and-measuring-success/
LOCATION:Virtual
END:VEVENT
END:VCALENDAR