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X-WR-CALDESC:Events for Maricopa SBDC
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DTSTART;TZID=America/Phoenix:20210513T100000
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SUMMARY:The Great Marketing Turnaround - Session 2 - Customer Messaging and Sales Promo in COVID
DESCRIPTION:Topic: Marketing and Sales\n\n— What does it take to inspire customers to act as we move out of COVID times? \nFind out how to incentivize action in this 2-hour workshop about creating the stories that matter to your customers aligned to your business’s Unique Selling Proposition.  Use what you know about your Target Market to rejuvenate the power of Sales Promotion in a strategic organized way to build synergy in your marketing mix.  \nSet aside this time to work on YOUR marketing plan. In the workshop you will complete ACTIVITIES FOR YOUR BUSINESS that will jumpstart your thinking around customer development and retention and better position you in the marketplace. \n— This is the second of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times.  Business leaders use each session’s guided marketing self-assessments to apply new ideas and techniques to their own marketing challenges.   (Attend one or attend them all!) \nSpeaker(s): Heidi Kirkland\, Business Analyst \nPlease note: After you have complete registration\, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. \n\nFee: No Cost \n\nRegister Now
URL:https://www.maricopa-sbdc.com/event/the-great-marketing-turnaround-session-2-customer-messaging-and-sales-promo-in-covid/
LOCATION:Virtual
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