Maricopa SBDC

Use YouTube to Grow Your Business (Grow with Google Series)
2021-06-15 09:00 - 10:00 (America/Phoenix) | Virtual
Topic: Marketing and Sales

Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.
In this workshop we’ll discuss best practices for:
● Understanding different video formats
● How to set up a YouTube channel
● Making good creative videos, and how to target and measure the results
Speaker(s): Israel Serna
Register Here:
Fee: No Cost

RESCHEDULED FROM 6/3/2021 -- The Great Marketing Turnaround Session 3 – Pandemic Promotional Strategies and Measuring Success
2021-05-27 10:00 - 12:00
Topic: Marketing and Sales

— Do you need help reformulating your marketing mix during COVID?
Work on your own business marketing plan during this 2-hour workshop designed to help you update your marketing media and tactical options to better reach and influence customers. Prepared with well-defined market segments, key buyer messages and sales promotion ideas, business leaders can get right to work evaluating the best media and tactical options for current times.
Set aside this time to focus on YOUR businesses’ marketing strategy for 2021. Use this workshop to organize and plan using the 4 M’s: Message, Media, Mechanism and Management, for greater synergy in your future marketing.
— This is the final session of the Great Marketing Turnaround series. Each hands-on session is designed to adapt and update existing marketing planning for pandemic times. Participants use guided marketing activities during the sessions to plan their own marketing efforts. (Businesses do not have to have attended previous sessions to participate.)
Speaker(s): Heidi Kirkland, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar.

Fee: No Cost

Register Now

The Great Marketing Turnaround - Session 2 - Customer Messaging and Sales Promo in COVID
2021-05-13 10:00 - 12:00
Topic: Marketing and Sales

— What does it take to inspire customers to act as we move out of COVID times?
Find out how to incentivize action in this 2-hour workshop about creating the stories that matter to your customers aligned to your business’s Unique Selling Proposition. Use what you know about your Target Market to rejuvenate the power of Sales Promotion in a strategic organized way to build synergy in your marketing mix.
Set aside this time to work on YOUR marketing plan. In the workshop you will complete ACTIVITIES FOR YOUR BUSINESS that will jumpstart your thinking around customer development and retention and better position you in the marketplace.
— This is the second of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times. Business leaders use each session’s guided marketing self-assessments to apply new ideas and techniques to their own marketing challenges. (Attend one or attend them all!)
Speaker(s): Heidi Kirkland, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar.

Fee: No Cost

Register Now

Venture Madness is Coming -- Are You Ready?
2021-05-11 09:30 - 10:30
Venture Madness, presented by Invest Southwest in partnership with the Arizona Commerce Authority, pits the most promising startups against one another in a live pitch, head-to-head competition. Firms selected for the competition also benefit from valuable mentoring with Arizona leaders in the startup community. The competition is open to early-stage firms demonstrating proven market traction. The Venture Madness application window opened April 8 and closes June 3 for the October event.
Are you ready to compete and share your story? Tom Fulcher, Business Analyst and Venture Madness Mentor Chair/Selection committee member will share insights and tips with you. He will also provide an overview of the application process.
He will be joined by Lou Farina. Lou is the Maricopa SBDC Technology program coordinator and a long-term veteran of startup and emerging businesses. He has worked in this ecosystem for years before joining the SBDC. Tom and Lou have worked with multiple Venture Madness winners over the years.
The program will begin with a presentation on the application and process before switching to a conversation style. Questions will be taken from the audience.
Topics include:
– Better understanding of application and application process
– Review eligibility requirements
– Insights on how applications are evaluated
– Learn more about the event and benefits of participation
– Pick up additional knowledge on investors
– Determine if the timing is right for your company
Speaker(s): Tom Fulcher, SBDC Business Analyst
Lou Farina, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Register Here

Fee: No Cost

POSTPONED -- Navigating International Waters During COVID: Export Considerations
2021-05-10 09:00 - 10:00
Are you struggling to stay up-to-date on the changing import and export policies? You are not alone. With changes happening frequently, sometimes daily, making adjustments to your businesses is a challenge. In this webinar we will update you on changing import and export policies, and share a powerful tool that you can use to monitor the policy changes that can impact your business.
Topics include:

Update on U.S. import & export restrictions in response to the COVID-19
Update on the import and export policies for both origin and destination countries – ITC Market Access Map – Introduction and overview of use for your business

Speaker(s): Carol Laisure-Pool, SBDC Business Analyst Tom Fulcher, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.

Fee: No Cost

Hearing All Voices Small Business Workshop & Listening Session
2021-05-06 11:00 - 13:00
Small Business Essentials: Hear from IRS on estimated taxes, self-employment tax, withholding tools for employers and more.

Interacting with IRS: Hear about examination and collection processes.

Being an Employer 101: Get an overview of employment taxes (employee vs. independent contractor rules and the Trust Fund Recovery Penalty.

Appeals: Hear about appeals fast track settlement program, collection due process and much more.

Taxpayer First Act: Give your input on how the IRS can improve service to small business owners.

Speaker(s): Nancy Sanders, Maricopa SBDC Regional Center Director
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Register Here
Fee: No Cost

Patent Basics
2021-05-06 09:00 - 10:30
This module will cover the basic facts about patents. We will explore the different types of patents, including utility, design, and plant. We will define the difference and use of both provisional patent applications and non-provisional patent applications. Further, we will discuss the process of patent prosecution, the role of the U.S. patent examiner and what to expect when working with the USPTO. Information regarding a number of patent prosecution programs and initiatives available to applicants will also be provided.
Topics include:

Discussion relating to all aspects of the patenting process:
Types of patents
The parts of a patent application
The examination process
Claims analysis with respect to novelty and obviousness
Office action

Speaker(s): Lou Farina SBDC
Stephen Koziol, Assistant Director of the Western Regional United States Patent and Trademark Office
Stephen (Steve) Koziol is the Assistant Regional Director of the Western Regional United States Patent and Trademark Office. Mr. Koziol joined the USPTO in 2007 as a patent examiner, and has managed teams of examiners in the computer graphics and digital imaging fields. Prior to his move to the West Coast, Mr. Koziol worked in the Rocky Mountain regional office of the USPTO in Denver, CO, where he led the design and implementation of various intellectual property outreach and education programs. He has also focused on the development of patent-specific programs within the USPTO, including the Post-Grant Outcomes program, AIA First Inventor to File implementation, AIPLA Partnering in Patents, and patent operations cost and fee modeling.
Mr. Koziol received his Bachelor of Science degree in Electrical Engineering from Bradley University in Peoria, Illinois.
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Register Here

Fee: No Cost

CANCELLED — Delivering Digitally - Influencer Marketing
2021-05-05 14:00 - 14:30
Topic: Marketing and Sales

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
In this session we will discuss:

What is influencer marketing
The current landscape of influencer marketing
The value in which influencer marketing delivers
Creating an influencer marketing strategy
Tracking influencer campaigns

Speaker(s):
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No Cost

The Great Marketing Turnaround Session 1: Target Market Update & Positioning Pivots for COVID
2021-04-29 10:00 - 12:00
Topic: Marketing and Sales

— Does your Marketing Plan need a Booster Shot to fight COVID?
Join a group of fellow entrepreneurs, small business owners, and SBDC Analysts in this 2-hour workshop about adapting and updating existing marketing planning for pandemic times. Identify your core customer in ways that will help you better reach and persuade them. Finding your unique selling proposition can enhance your customer messaging and expose new market segments. In the workshop you will complete ACTIVITIES FOR YOUR BUSINESS that will jumpstart your thinking around customer development and retention and better position you in the marketplace.
— This is the first of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times. Each session includes guided marketing self-assessments for business leaders to apply to their own marketing challenges.
Speaker(s): Heidi Kirkland, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar.

Fee: No Cost

Register Now

Delivering Digitally - Conversations to Transform Your Online Marketing: Video and Image Geotagging
2021-04-28 14:00 - 14:30
Topic: Marketing and Sales

Staying current on the ever-changing digital marketing landscape can be challenging for any business. The Maricopa SBDS is now offering regular open-discussion sessions with our digital marketing enthusiast, Christopher Fill. Each 30-minute program will explore a specific tool, common challenge, best practice, or trend, with time to share your challenges and get input from the marketers. You will leave each session with at least one action step to explore for your business.
This week join us as we explore and discuss video and image geotagging to get your business the most attention possible
Speaker(s): Chris Fill, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No Cost

Register Now

Angel Investing: Pandemic Disruption Creates New Opportunities
2021-04-15 09:00 - 10:30
Have you heard the term Angel Investor? Looking for Investor Capital? Understanding who Angel Investors are and what makes them tick can be the difference between getting your startup funded or not. The current environment caused by the pandemic has provided some unique opportunities and challenges.
Topics include:

The sequence of equity investing
Insights into the impact of the Pandemic on early-stage investing
The difference between Angel and Venture Capital and when they each are applicable.
Profile Angel Investors and their mindset thus enabling smooth engagements.
Angel Investor’s ROI and time horizon expectations so that your venture’s “asks” align with their expectations.
How Startups are valued thereby increasing your chances of closing a deal with Angels
The Angel Group Investment Process

Speaker(s): Lou Farina, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.

Register Here

Fee: No Cost

Buying a Business - What You Need to Know Before You Buy
2021-04-14 10:00 - 11:00
Topic: Managing a Business

With the changing economy, opportunities to buy businesses are on the increase. Whether you are considering the path of new business ownership, or perhaps looking to expand your existing business through an acquisition, it is important to make an informed decision. In this webinar, Maricopa SBDC Business Analyst, Nancy Hon and Business Funding Analyst Amber Kellogg, will share their knowledge and expertise with you.
Speaker(s): Nany Hon, SBDC Business Analyst Amber Kellogg, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Register Here
Fee: No Cost

SBIR Overview: How to Leverage America’s Seed Fund During COVID
2021-04-07 09:00 - 10:30
Topic: Business Basics

Fundraising can be extremely challenging in the current pandemic environment. The SBIR program is the nation’s largest source of early-stage/high-risk funding for start-ups and small businesses. The highly competitive SBIR program encourages domestic small businesses to engage in federal research and research development (R&D) that has the potential for commercialization. SBIR enables small businesses to explore technological potential and provides the incentive to profit from its commercialization. Join us and learn how to fund your innovation-based startup using non-dilutive seed capital provided by the federal government
Speaker(s): Lou Farina, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Register Here:
Fee: No Cost

Restaurant Resilience Series - Digital Marketing for Our Industry
2021-04-06 14:30 - 15:30
Topic: Marketing and Sales

The Maricopa SBDC monthly Restaurant Resilience program continues in April. Making a successful shift from traditional marketing to digital marketing strategies is important in the COVID-19 business environment, and can have a significant impact on your bottom line. In this next webinar, we will share with you how to create tasteful digital marketing strategies for your food-based business. We will explore: · The website user experience · Knowing if you are socially shareable · Organic vs. Paid outreach · Google My Business · Beacon, NFC, and QR Technology · Vetting and getting the most value from your marketing vendor
Speaker(s): Anna Mineer, SBDC Business Analyst Chris Fill, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.

Fee: No Cost

Register Now

Getting Ready to File 2020 Taxes
2021-04-06 13:00 - 14:00
Topic: Tax Planning

Are you prepared to file your 2020 federal income tax return? If you have not yet started preparation, or have questions about business or individual taxes, be sure to join us for our March webinar. Our guest speaker, Lisa Novak from the IRS will cover steps you can take to get ready to file your 2020 federal income tax return. Topics will include: · Steps to take now to make filing easier · What’s new and what to consider when you file in 2021, for both individuals and businesses · Online tools that are available to assist you
Speaker(s): Lisa Novack – Lisa Novack is a Senior Stakeholder Liaison with Communication and Liaison Outreach Division of the Internal Revenue Service. As a Liaison, she works with practitioners and small business organizations to provide members with information they can use to ensure compliance with the tax laws.
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Register Here
Fee: No Cost

Small Business Payroll
2021-03-11 14:00 - 16:00
Topic: Business Payroll
Overwhelmed by setting up payroll for your small business? In our Small Business Payroll webinar, our guest speaker, Tanya Luken, CPA, will simplify and explain the tasks related to new hires including the required paperwork, record keeping, eVerify, and exempt vs. non-exempt employees. She will also discuss payroll taxes, workers’ compensation, and suggestions for how to work with a payroll company.
Speaker: Tanya Luken, CPA
Register Now

Delivering Digitally - Conversations to Transform your Online Marketing
2021-03-10 14:00 - 14:30
Topic: Marketing and Sales

Staying current on the ever-changing digital marketing landscape can be challenging for any business. The Maricopa SBDS is now offering regular open-discussion sessions with our digital marketing enthusiast, Christopher Fill. Each 30-minute program will explore a specific tool, common challenge, best practice or trend, with time to share your challenges and get input from the marketers. You will leave each session with at least one action step to explore for your business. This week join us as we explore and discuss How to optimize My Google My Business (GMB) location listing
Speaker(s): Chris Fill, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No Cost

Register Now

The Great Marketing Turnaround Session 3 - Pandemic Promotional Strategies and Measuring Success
2021-03-04 13:00 - 15:00
Topic: Marketing and Sales

Do you need help reformulating your marketing mix during COVID? Work on your own business marketing plan during this 2-hour workshop designed to help you update your marketing media and tactical options to better reach and influence customers. Prepared with well-defined market segments, key buyer messages, and sales promotion ideas, business leaders can get right to work evaluating the best media and tactical options for current times. Set aside this time to focus on YOUR businesses’ marketing strategy for 2021. Use this workshop to organize and plan using the 4 M’s: Message, Media, Mechanism and Management, for greater synergy in your future marketing. — This is the final session of the Great Marketing Turnaround series. Each hands-on session is designed to adapt and update existing marketing planning for pandemic times. Participants use guided marketing activities during the sessions to plan their own marketing efforts. (Businesses do not have to have attended previous sessions to participate.)
Speaker(s): Heidi Kirkland, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. THIS WEBINAR OCCURS AT 10AM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDER WILL CHANGE TO PACIFIC TIME ZONE.

Register Now

Intellectual Property 101
2021-03-04 09:00 - 10:30
Topic: Business Basics

Have you invented the next best thing or process? Do you have an idea that could be monetized into valuable intellectual property? If you’re an entrepreneur, you can’t afford to ignore intellectual property (IP). Whether you’re naming your business or product, working with a developer or contractor, or pitching your product concept to an investor, you need to know how to protect your competitive advantages and avoid legal troubles. USPTO Regional Director Wayne Stacy and a representative from the Phoenix Patent and Trademark Resource Center will give you an overview of the different types of IP protection (trademarks, patents, copyrights, trade secrets) and share how you can use them to your advantage.
Speaker(s): Lou Farina, SBDC Business Analyst
Wayne Stacy, USPTO Regional Director & Phoenix Patent and Trademark Resource Center Rep.
Kori Tueller, Assistant Administrator at the State of Arizona Research Library
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No Cost
Register Now

Delivering Digitally - Conversations to Transform your Online Marketing
2021-03-03 14:00 - 14:30
Topic: Marketing and Sales

Staying current on the ever-changing digital marketing landscape can be challenging for any business. The Maricopa SBDS is now offering regular open-discussion sessions with our digital marketing enthusiast, Christopher Fill. Each 30-minute program will explore a specific tool, common challenge, best practice, or trend, with time to share your challenges and get input from the marketers. You will leave each session with at least one action step to explore for your business. This week join us as we explore and discuss Email Marketing – Does it really work, HOW?
Speaker(s): Chris Fill, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No Cost

Register Now

Restaurant Resilience Series - Ghost Kitchens and Virtual Concepts
2021-03-02 14:30 - 15:30
Topic: Managing a Business

The Maricopa SBDC restaurant series provides local restaurants information to help them sustain and grow stronger during and beyond the COVID-19 pandemic. Every month we will offer a different topic with SBDC Business Analysts and guest speakers.
This month join in the conversation and explore why people are investing in ghost kitchens and virtual concepts and how they compare to launching a traditional brick and mortar and/or food truck. Additionally, we will look at how to set up restaurants for success in the world of delivery. Our exciting guest speakers are Jack Bell from CloudKitchens. and John Plew, CEO of Concept Entertainment (CEG); and founder of the successful Thirsty Lion Gastropub and Grill. We will also update you on any new loan or grant opportunities designed for the restaurant industry.
Speaker(s): Anna Mineer, SBDC Business Analyst
Jack Bell, CloudKitchens.
John Plew, CEO Concept Entertainment (CEG); founder Thirsty Lion Gastropub and Grill
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No Cost

Register Now

Delivering Digitally - Conversations to Transform your Online Marketing
2021-02-17 14:00 - 14:30
Topic: Marketing and Sales

Staying current on the ever-changing digital marketing landscape can be challenging for any business. The Maricopa SBDS is now offering regular open-discussion sessions with our digital marketing enthusiast, Christopher Fill. Each 30-minute program will explore a specific tool, common challenge, best practice, or trend, with time to share your challenges and get input from the marketers. You will leave each session with at least one action step to explore for your business.
This session will explore and discuss social media strategies to get your business the most attention possible
Speaker(s): Chris Fill, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.

Fee: No Cost

Register Now

New COVID 19 Relief Funding for Small Businesses
2021-02-17 10:00 - 11:00
Topic: Financing

With the New Year, comes a new round of COVID-19 small business funding opportunities. In this webinar, we will share information with you about the PPP-2nd Draw Funding and impact on PPP forgiveness, EIDL Loan Program Extension, SBA Debt Relief Program, and Grants for Shuttered Venue Operators. Topics include: PPP-Second Draw Funding PPP forgiveness SBA Debt Relief Program Shuttered Venue Grants Tips for Getting Ready to Apply SBDC Resources Overview
Speaker(s): SBDC Business Analyst Panel
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. THIS WEBINAR OCCURS AT 1PM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDAR WILL CHANGE TO PACIFIC TIME ZONE.

Fee: No Cost

Register Now

The Great Marketing Turnaround Session 2 - Customer Messaging & Sales Promo in a COVID Market
2021-02-04 10:00 - 12:00
Topic: Marketing and Sales

What does it take to inspire customers to act during COVID?
Join a group of fellow entrepreneurs, small business owners, and SBDC Analysts in this 2-hour workshop about creating the stories that matter to your customers aligned to your business’s Unique Selling Proposition. Use what you know about your Target Market to rejuvenate the power of Sales Promotion in a strategic organized way to build synergy in your marketing mix. Set aside this time to work on YOUR marketing plan. In the workshop, you will complete ACTIVITIES FOR YOUR BUSINESS that will jumpstart your thinking around customer development and retention and better position you in the marketplace. — This is the second of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times. Business leaders use each session’s guided marketing self-assessments to apply new ideas and techniques to their own marketing challenges.
Speaker(s): Heidi Kirkland, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar.
THIS WEBINAR OCCURS AT 10 AM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDAR WILL CHANGE TO PACIFIC TIME ZONE.
Fee: No Cost

Register Now

New COVID 19 Relief Funding for Small Businesses
2021-02-03 13:00 - 14:00
Topic: Financing

With the New Year, comes a new round of COVID-19 small business funding opportunities. In this webinar we will share information with you about the PPP-2nd Draw Funding and impact to PPP forgiveness, EIDL Loan Program Extension, SBA Debt Relief Program, and Grants for Shuttered Venue Operators. Topics include: PPP-Second Draw Funding PPP forgiveness SBA Debt Relief Program Shuttered Venue Grants Tips for Getting Ready to Apply SBDC Resources Overview
Speaker(s): SBDC Business Analyst Panel
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. THIS WEBINAR OCCURS AT 1PM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDAR WILL CHANGE TO PACIFIC TIME ZONE.

Fee: No Cost

Register Now

Restaurant Resilience Series - Regulation Changes for 2021
2021-02-02 14:30 - 15:30
Topic: Managing a Business

The purpose of this series is to directly support the restaurant industry that has been dramatically impacted by the Covid-19 pandemic. This program will offer relevant information and a forum to allow businesses to share best practices. This session will cover new changes to restaurant-related regulations, including details on the minimum wage increase and the Department of Labor’s decision on the expansion of the tip pool, and limitations on the 80/20 rule. An update will also be given on the new PPP, EIDL, and available grants specific to the restaurant industry.
Speaker(s): Anna Mineer, SBDC Business Analyst & John Perkins, SPHR, HR-Help Consultant

Fee: No Cost

Register Now

Building Financial Strength During COVID-19: Your Business Credit Score
2021-01-28 09:00 - 10:00
Topic: Financing

Small businesses continue to pivot to new revenue sources and adapt their business models in response to the COVID-19 pandemic. Business planning is critical as you take steps to sustain operations and plan for success in the coming year. The next time a crisis occurs being financially prepared can help you weather the storm. If you did not know about or have taken the time to build your business credit, now is the time to learn how and strengthen your financial foundation to sustain and grow your business beyond the COVID-19 pandemic. In this hosted, recorded webinar from Nav.com, you will learn why business credit matters, the difference between personal and business credit, and how to build and monitor your business credit. You will also be introduced to the SBDC no-fee counseling services and resources available to small business owners.
Speaker(s): Nancy Hon, SBDC Business Analyst & Paula Wittekind, CARES Program Supervisor
Fee: No Cost

Register Now

New COVID 19 Relief Funding for Small Businesses
2021-01-27 13:00 - 14:00
Topic: Financing

With the New Year, comes a new round of COVID-19 small business funding opportunities. In this webinar, we will share information with you about the PPP-2nd Draw Funding and impact on PPP forgiveness, EIDL Loan Program Extension, SBA Debt Relief Program, and Grants for Shuttered Venue Operators. After attending this session you will have guidelines to prepare and learn about SBDC resources available to assist you.
Topics include:

PPP-Second Draw Funding
How Changes Impact Forgiveness of PPP funds received in 2020
SBA Debt Relief Program Changes
Shuttered Venue Grants
Tips for Getting Ready to Apply
SBDC Resources Overview

Speaker(s): Paula Wittekind, CARES Supervisor & SBDC Business Analyst Panel
Fee: No Cost

Register Now

The Great Marketing Turnaround Session 1: Target Market Update & Positioning Pivots for COVID
2021-01-21 10:00 - 12:00
Topic: Marketing and Sales

Does your Marketing Plan need a Booster Shot to fight COVID? Join a group of fellow entrepreneurs, small business owners, and SBDC Analysts in this 2-hour workshop about adapting and updating existing marketing planning for pandemic times. Identify your core customer in ways that will help you better reach and persuade them. Finding your unique selling proposition can enhance your customer messaging and expose new market segments. In the workshop, you will complete ACTIVITIES FOR YOUR BUSINESS that will jumpstart your thinking around customer development and retention and better position you in the marketplace.
This is the first of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times. Each session includes guided marketing self-assessments for business leaders to apply to their own marketing challenges.
Speaker(s): Heidi Kirkland, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar.

Fee: No Cost

Register Now

New COVID 19 Relief Funding for Small Businesses
2021-01-20 09:00 - 10:00
Topic: Financing

With the New Year, comes a new round of COVID-19 small business funding opportunities. In this webinar, we will share information with you about the PPP-2nd Draw Funding and impact on PPP forgiveness, EIDL Loan Program Extension, SBA Debt Relief Program, and Grants for Shuttered Venue Operators. After attending this session you will have guidelines to prepare and learn about SBDC resources available to assist you.
Topics include:

PPP Funding
PPP forgiveness
SBA Debt Relief Program Changes
Shuttered Venue Grants
Tips for Getting Ready to Apply
SBDC Resources Overview

Speaker(s): Paula Wittekind, CARES Program Supervisor & SBDC Business Analyst Panel
Fee: No Cost

Register Now
