Profit Mastery – Part 2 --VIRTUAL
2020-10-29 08:00 - 12:00 (America/Phoenix) | Virtual
Profit Mastery has gained an international reputation for providing unparalleled financial management and business planning education to small business owners. This training program is focused on the real outcomes centered related to business performance, business development, and revenue retention. Each session is facilitated by a certified member of our counseling staff.
Participants will learn how to:

Diagnosing and monitoring your company’s financial performance
Use break-even analysis to make decisions on cost, price and profits
Avoid cash crunches and increase cash flow
Plan for and manage growth

Attendees receive a comprehensive participant program manual.
Registration Information

Four week series: Dates October 27, 29, November 3, 5
Time: 8:00 am – 12:00 pm
Fee: $495 for materials. Cash or checks only. Mail checks to Maricopa SBDC, 9915 W. Bell Rd., #431, Sun City, AZ 85351
WILL BE PRESENTED VIRTUALLY

Speakers – Mike Bull – Facilitator
Marcus Browne – Co-Facilitator
Click Here to Register

Profit Mastery – Part 3 --VIRTUAL
2020-11-03 08:00 - 12:00

SBA Loan Clinic -- VIRTUAL
2020-11-04 09:00 - 11:00, 2020-12-02 09:00 - 11:00
Learn about SBA’s lending role and how to prepare a request for capital. Come to this FREE monthly clinic to understand credit requirements, interest rates, collateral terms, and amounts available. Learn how to approach a lender, find bankers interested in your needs and improve your chances of success. This program covers regular 7a lending and programs. PPP will be mentioned but not in detail as this program has different rules.
REGISTRATION IS NOT REQUIRED.
WHEN: First Wednesday of every month
TIME: 9:00am to 11:00am
REMOTE SESSION VIA Microsoft Teams:

Find sources of capital to start or grow your business
Learn what the lender credit requirements are for loan approval
Learn interest rates, terms, amounts, and collateral requirements
Learn how to approach a lender by knowing what they are looking for
Find which banks are interested in your loan needs

________________________________________________________________________________
Join Microsoft Teams Meeting
+1 202-765-1264 United States, Washington DC (Toll)
Conference ID: 837 909 022#
Local numbers | Reset PIN | Learn more about Teams | Meeting options
NEED MORE INFO? Call 602-745-7200 or email Arizona@sba.gov
All SBA programs and services are extended to the public on a nondiscriminatory basis.

Profit Mastery – Part 4 --VIRTUAL
2020-11-05 08:00 - 12:00

Numbers, Numbers, Everywhere! -- VIRTUAL
2020-11-10 09:00 - 11:00
Whether you love numbers or hate them, the fact is a business owner has to use them. This presentation will be an easy to understand introduction to small business accounting. It is not about ALL the numbers, it is about the numbers that are useful to you, the business owner, for your particular business.
Speaker: Mike Bull, SBDC Business Analyst
Co-Sponsor(s): Arizona Commerce Authority
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Building Financial Strength During COVID-19 - Numbers, Numbers Everywhere
2020-12-10 14:30 - 15:30
Whether you love numbers or hate them, the fact is a business owner has to use them. The COVID-19 pandemic showed just how many small businesses were not prepared in this area. This presentation will be an easy to understand introduction to small business accounting. Numbers tell the story of your business, and you get to write and edit that story. Every business and every business owner has numbers that are an important part of their story. It is not about ALL the numbers, it is about the numbers that are useful to you, the business owner, for your particular business.
Speaker(s): Mike Bull, Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.

Fee: No Cost
Register Now

Building Financial Strength During COVID-19 - Your Business Credit Score
2020-12-15 12:00 - 13:00
Topic: Financing

Small businesses continue to pivot to new revenue sources and adapt their business models in response to the COVID-19 pandemic. Business planning is critical as you take steps to sustain operations and plan for success in the coming year. The next time a crisis occurs being financially prepared can help you weather the storm. If you did not know about or have taken the time to build your business credit, now is the time to learn how and strengthen your financial foundation to sustain and grow your business beyond the COVID-19 pandemic. In this hosted, recorded webinar from Nav.com, you will learn why business credit matters, the difference between personal and business credit, and how to build and monitor your business credit. You will also be introduced to the SBDC no-fee counseling services and resources available to small business owners.
Speaker(s): Paula Wittekind, CARES Program Manager
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No-cost

Register Now

Business Planning and the COVID-19 Pivot: Best Practices and Resources to Refine Your Business Plan - VIRTUAL
2020-12-16 11:00 - 12:00
Small businesses continue to pivot to new revenue sources and adapt their business models in response to the COVID-19 pandemic. Business planning is critical as you take steps to sustain operations and plan for success in the coming year.
Lou Farina, a Maricopa Small Business Development Center (SBDC), Business Analyst, will share his perspective and key elements to include as you update your business plan. Topics will include the process of business planning and the rationale for writing the business plan, and how it can be used with different stakeholders such as lenders and investors. Business plan areas to be detailed include the executive summary, value proposition, market overview, customer segments, competition, management team and advisors, risks, and financials. Lou will also explain the no-fee counseling services, resources, and tools available to SBDC clients developing their business plans.
Speaker(s): Lou Farina, Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.

Fee: No Cost
Register Now

Cash Flow Management - Knowing Your Cash Position During the COVID-19 Pandemic
2021-01-13 09:00 - 10:00
Topic: Financing

Many small businesses struggle with knowing how long they will be able to sustain their business during the COVID-19 pandemic. Knowing your cash position and having the tools to predict your future cash position is critical information. If a cash flow management tool is not part of your financial toolkit, you are missing critical data necessary to guide your business decisions related to cash needed to operate or investments needed to pivot the business for the pandemic. In this webinar, SBDC Analysts will overview a cash flow management tool and provide guidance on how to develop and use it as a business owner.
Speaker(s): Paula Wittekind, CARES Program Manager, CJ Johnson, Business Analyst, & Amber Kellogg, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar.
Register Now

New COVID 19 Relief Funding for Small Businesses
2021-01-13 13:00 - 14:00
Topic: Financing

With the New Year, comes a new round of COVID-19 small business funding opportunities. In this webinar, we will share information with you about the PPP-2nd Draw Funding and impact to PPP forgiveness, EIDL Loan Program Extension, SBA Debt Relief Program, and Grants for Shuttered Venue Operators. After attending this session you will have guidelines to prepare and learn about SBDC resources available to assist you.
Topics include:

PPP-Second Draw Funding
How Changes Impact Forgiveness of PPP funds received in 2020
SBA Debt Relief Program Changes
Shuttered Venue Grants
Tips for Getting Ready to Apply
SBDC Resources Overview

Speaker(s): Paula Wittekind, CARES Program Supervisor & Tom Fulcher, Business Analyst Panel
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar.

Fee: No Cost

Register Now

New COVID 19 Relief Funding for Small Businesses
2021-01-20 09:00 - 10:00
Topic: Financing

With the New Year, comes a new round of COVID-19 small business funding opportunities. In this webinar, we will share information with you about the PPP-2nd Draw Funding and impact on PPP forgiveness, EIDL Loan Program Extension, SBA Debt Relief Program, and Grants for Shuttered Venue Operators. After attending this session you will have guidelines to prepare and learn about SBDC resources available to assist you.
Topics include:

PPP Funding
PPP forgiveness
SBA Debt Relief Program Changes
Shuttered Venue Grants
Tips for Getting Ready to Apply
SBDC Resources Overview

Speaker(s): Paula Wittekind, CARES Program Supervisor & SBDC Business Analyst Panel
Fee: No Cost

Register Now

The Great Marketing Turnaround Session 1: Target Market Update & Positioning Pivots for COVID
2021-01-21 10:00 - 12:00
Topic: Marketing and Sales

Does your Marketing Plan need a Booster Shot to fight COVID? Join a group of fellow entrepreneurs, small business owners, and SBDC Analysts in this 2-hour workshop about adapting and updating existing marketing planning for pandemic times. Identify your core customer in ways that will help you better reach and persuade them. Finding your unique selling proposition can enhance your customer messaging and expose new market segments. In the workshop, you will complete ACTIVITIES FOR YOUR BUSINESS that will jumpstart your thinking around customer development and retention and better position you in the marketplace.
This is the first of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times. Each session includes guided marketing self-assessments for business leaders to apply to their own marketing challenges.
Speaker(s): Heidi Kirkland, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar.

Fee: No Cost

Register Now

New COVID 19 Relief Funding for Small Businesses
2021-01-27 13:00 - 14:00
Topic: Financing

With the New Year, comes a new round of COVID-19 small business funding opportunities. In this webinar, we will share information with you about the PPP-2nd Draw Funding and impact on PPP forgiveness, EIDL Loan Program Extension, SBA Debt Relief Program, and Grants for Shuttered Venue Operators. After attending this session you will have guidelines to prepare and learn about SBDC resources available to assist you.
Topics include:

PPP-Second Draw Funding
How Changes Impact Forgiveness of PPP funds received in 2020
SBA Debt Relief Program Changes
Shuttered Venue Grants
Tips for Getting Ready to Apply
SBDC Resources Overview

Speaker(s): Paula Wittekind, CARES Supervisor & SBDC Business Analyst Panel
Fee: No Cost

Register Now

Building Financial Strength During COVID-19: Your Business Credit Score
2021-01-28 09:00 - 10:00
Topic: Financing

Small businesses continue to pivot to new revenue sources and adapt their business models in response to the COVID-19 pandemic. Business planning is critical as you take steps to sustain operations and plan for success in the coming year. The next time a crisis occurs being financially prepared can help you weather the storm. If you did not know about or have taken the time to build your business credit, now is the time to learn how and strengthen your financial foundation to sustain and grow your business beyond the COVID-19 pandemic. In this hosted, recorded webinar from Nav.com, you will learn why business credit matters, the difference between personal and business credit, and how to build and monitor your business credit. You will also be introduced to the SBDC no-fee counseling services and resources available to small business owners.
Speaker(s): Nancy Hon, SBDC Business Analyst & Paula Wittekind, CARES Program Supervisor
Fee: No Cost

Register Now

Restaurant Resilience Series - Regulation Changes for 2021
2021-02-02 14:30 - 15:30
Topic: Managing a Business

The purpose of this series is to directly support the restaurant industry that has been dramatically impacted by the Covid-19 pandemic. This program will offer relevant information and a forum to allow businesses to share best practices. This session will cover new changes to restaurant-related regulations, including details on the minimum wage increase and the Department of Labor’s decision on the expansion of the tip pool, and limitations on the 80/20 rule. An update will also be given on the new PPP, EIDL, and available grants specific to the restaurant industry.
Speaker(s): Anna Mineer, SBDC Business Analyst & John Perkins, SPHR, HR-Help Consultant

Fee: No Cost

Register Now

New COVID 19 Relief Funding for Small Businesses
2021-02-03 13:00 - 14:00
Topic: Financing

With the New Year, comes a new round of COVID-19 small business funding opportunities. In this webinar we will share information with you about the PPP-2nd Draw Funding and impact to PPP forgiveness, EIDL Loan Program Extension, SBA Debt Relief Program, and Grants for Shuttered Venue Operators. Topics include: PPP-Second Draw Funding PPP forgiveness SBA Debt Relief Program Shuttered Venue Grants Tips for Getting Ready to Apply SBDC Resources Overview
Speaker(s): SBDC Business Analyst Panel
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. THIS WEBINAR OCCURS AT 1PM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDAR WILL CHANGE TO PACIFIC TIME ZONE.

Fee: No Cost

Register Now

The Great Marketing Turnaround Session 2 - Customer Messaging & Sales Promo in a COVID Market
2021-02-04 10:00 - 12:00
Topic: Marketing and Sales

What does it take to inspire customers to act during COVID?
Join a group of fellow entrepreneurs, small business owners, and SBDC Analysts in this 2-hour workshop about creating the stories that matter to your customers aligned to your business’s Unique Selling Proposition. Use what you know about your Target Market to rejuvenate the power of Sales Promotion in a strategic organized way to build synergy in your marketing mix. Set aside this time to work on YOUR marketing plan. In the workshop, you will complete ACTIVITIES FOR YOUR BUSINESS that will jumpstart your thinking around customer development and retention and better position you in the marketplace. — This is the second of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times. Business leaders use each session’s guided marketing self-assessments to apply new ideas and techniques to their own marketing challenges.
Speaker(s): Heidi Kirkland, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar.
THIS WEBINAR OCCURS AT 10 AM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDAR WILL CHANGE TO PACIFIC TIME ZONE.
Fee: No Cost

Register Now

New COVID 19 Relief Funding for Small Businesses
2021-02-17 10:00 - 11:00
Topic: Financing

With the New Year, comes a new round of COVID-19 small business funding opportunities. In this webinar, we will share information with you about the PPP-2nd Draw Funding and impact on PPP forgiveness, EIDL Loan Program Extension, SBA Debt Relief Program, and Grants for Shuttered Venue Operators. Topics include: PPP-Second Draw Funding PPP forgiveness SBA Debt Relief Program Shuttered Venue Grants Tips for Getting Ready to Apply SBDC Resources Overview
Speaker(s): SBDC Business Analyst Panel
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. THIS WEBINAR OCCURS AT 1PM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDAR WILL CHANGE TO PACIFIC TIME ZONE.

Fee: No Cost

Register Now

Delivering Digitally - Conversations to Transform your Online Marketing
2021-02-17 14:00 - 14:30
Topic: Marketing and Sales

Staying current on the ever-changing digital marketing landscape can be challenging for any business. The Maricopa SBDS is now offering regular open-discussion sessions with our digital marketing enthusiast, Christopher Fill. Each 30-minute program will explore a specific tool, common challenge, best practice, or trend, with time to share your challenges and get input from the marketers. You will leave each session with at least one action step to explore for your business.
This session will explore and discuss social media strategies to get your business the most attention possible
Speaker(s): Chris Fill, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.

Fee: No Cost

Register Now

Restaurant Resilience Series - Ghost Kitchens and Virtual Concepts
2021-03-02 14:30 - 15:30
Topic: Managing a Business

The Maricopa SBDC restaurant series provides local restaurants information to help them sustain and grow stronger during and beyond the COVID-19 pandemic. Every month we will offer a different topic with SBDC Business Analysts and guest speakers.
This month join in the conversation and explore why people are investing in ghost kitchens and virtual concepts and how they compare to launching a traditional brick and mortar and/or food truck. Additionally, we will look at how to set up restaurants for success in the world of delivery. Our exciting guest speakers are Jack Bell from CloudKitchens. and John Plew, CEO of Concept Entertainment (CEG); and founder of the successful Thirsty Lion Gastropub and Grill. We will also update you on any new loan or grant opportunities designed for the restaurant industry.
Speaker(s): Anna Mineer, SBDC Business Analyst
Jack Bell, CloudKitchens.
John Plew, CEO Concept Entertainment (CEG); founder Thirsty Lion Gastropub and Grill
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No Cost

Register Now

Delivering Digitally - Conversations to Transform your Online Marketing
2021-03-03 14:00 - 14:30
Topic: Marketing and Sales

Staying current on the ever-changing digital marketing landscape can be challenging for any business. The Maricopa SBDS is now offering regular open-discussion sessions with our digital marketing enthusiast, Christopher Fill. Each 30-minute program will explore a specific tool, common challenge, best practice, or trend, with time to share your challenges and get input from the marketers. You will leave each session with at least one action step to explore for your business. This week join us as we explore and discuss Email Marketing – Does it really work, HOW?
Speaker(s): Chris Fill, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No Cost

Register Now

Intellectual Property 101
2021-03-04 09:00 - 10:30
Topic: Business Basics

Have you invented the next best thing or process? Do you have an idea that could be monetized into valuable intellectual property? If you’re an entrepreneur, you can’t afford to ignore intellectual property (IP). Whether you’re naming your business or product, working with a developer or contractor, or pitching your product concept to an investor, you need to know how to protect your competitive advantages and avoid legal troubles. USPTO Regional Director Wayne Stacy and a representative from the Phoenix Patent and Trademark Resource Center will give you an overview of the different types of IP protection (trademarks, patents, copyrights, trade secrets) and share how you can use them to your advantage.
Speaker(s): Lou Farina, SBDC Business Analyst
Wayne Stacy, USPTO Regional Director & Phoenix Patent and Trademark Resource Center Rep.
Kori Tueller, Assistant Administrator at the State of Arizona Research Library
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No Cost
Register Now

The Great Marketing Turnaround Session 3 - Pandemic Promotional Strategies and Measuring Success
2021-03-04 13:00 - 15:00
Topic: Marketing and Sales

Do you need help reformulating your marketing mix during COVID? Work on your own business marketing plan during this 2-hour workshop designed to help you update your marketing media and tactical options to better reach and influence customers. Prepared with well-defined market segments, key buyer messages, and sales promotion ideas, business leaders can get right to work evaluating the best media and tactical options for current times. Set aside this time to focus on YOUR businesses’ marketing strategy for 2021. Use this workshop to organize and plan using the 4 M’s: Message, Media, Mechanism and Management, for greater synergy in your future marketing. — This is the final session of the Great Marketing Turnaround series. Each hands-on session is designed to adapt and update existing marketing planning for pandemic times. Participants use guided marketing activities during the sessions to plan their own marketing efforts. (Businesses do not have to have attended previous sessions to participate.)
Speaker(s): Heidi Kirkland, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. THIS WEBINAR OCCURS AT 10AM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDER WILL CHANGE TO PACIFIC TIME ZONE.

Register Now

Delivering Digitally - Conversations to Transform your Online Marketing
2021-03-10 14:00 - 14:30
Topic: Marketing and Sales

Staying current on the ever-changing digital marketing landscape can be challenging for any business. The Maricopa SBDS is now offering regular open-discussion sessions with our digital marketing enthusiast, Christopher Fill. Each 30-minute program will explore a specific tool, common challenge, best practice or trend, with time to share your challenges and get input from the marketers. You will leave each session with at least one action step to explore for your business. This week join us as we explore and discuss How to optimize My Google My Business (GMB) location listing
Speaker(s): Chris Fill, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Fee: No Cost

Register Now

Small Business Payroll
2021-03-11 14:00 - 16:00
Topic: Business Payroll
Overwhelmed by setting up payroll for your small business? In our Small Business Payroll webinar, our guest speaker, Tanya Luken, CPA, will simplify and explain the tasks related to new hires including the required paperwork, record keeping, eVerify, and exempt vs. non-exempt employees. She will also discuss payroll taxes, workers’ compensation, and suggestions for how to work with a payroll company.
Speaker: Tanya Luken, CPA
Register Now

Getting Ready to File 2020 Taxes
2021-04-06 13:00 - 14:00
Topic: Tax Planning

Are you prepared to file your 2020 federal income tax return? If you have not yet started preparation, or have questions about business or individual taxes, be sure to join us for our March webinar. Our guest speaker, Lisa Novak from the IRS will cover steps you can take to get ready to file your 2020 federal income tax return. Topics will include: · Steps to take now to make filing easier · What’s new and what to consider when you file in 2021, for both individuals and businesses · Online tools that are available to assist you
Speaker(s): Lisa Novack – Lisa Novack is a Senior Stakeholder Liaison with Communication and Liaison Outreach Division of the Internal Revenue Service. As a Liaison, she works with practitioners and small business organizations to provide members with information they can use to ensure compliance with the tax laws.
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Register Here
Fee: No Cost

Restaurant Resilience Series - Digital Marketing for Our Industry
2021-04-06 14:30 - 15:30
Topic: Marketing and Sales

The Maricopa SBDC monthly Restaurant Resilience program continues in April. Making a successful shift from traditional marketing to digital marketing strategies is important in the COVID-19 business environment, and can have a significant impact on your bottom line. In this next webinar, we will share with you how to create tasteful digital marketing strategies for your food-based business. We will explore: · The website user experience · Knowing if you are socially shareable · Organic vs. Paid outreach · Google My Business · Beacon, NFC, and QR Technology · Vetting and getting the most value from your marketing vendor
Speaker(s): Anna Mineer, SBDC Business Analyst Chris Fill, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.

Fee: No Cost

Register Now

SBIR Overview: How to Leverage America’s Seed Fund During COVID
2021-04-07 09:00 - 10:30
Topic: Business Basics

Fundraising can be extremely challenging in the current pandemic environment. The SBIR program is the nation’s largest source of early-stage/high-risk funding for start-ups and small businesses. The highly competitive SBIR program encourages domestic small businesses to engage in federal research and research development (R&D) that has the potential for commercialization. SBIR enables small businesses to explore technological potential and provides the incentive to profit from its commercialization. Join us and learn how to fund your innovation-based startup using non-dilutive seed capital provided by the federal government
Speaker(s): Lou Farina, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Register Here:
Fee: No Cost

Buying a Business - What You Need to Know Before You Buy
2021-04-14 10:00 - 11:00
Topic: Managing a Business

With the changing economy, opportunities to buy businesses are on the increase. Whether you are considering the path of new business ownership, or perhaps looking to expand your existing business through an acquisition, it is important to make an informed decision. In this webinar, Maricopa SBDC Business Analyst, Nancy Hon and Business Funding Analyst Amber Kellogg, will share their knowledge and expertise with you.
Speaker(s): Nany Hon, SBDC Business Analyst Amber Kellogg, SBDC Business Analyst
Please note: prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Register Here
Fee: No Cost
