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X-WR-CALNAME:Maricopa SBDC
X-ORIGINAL-URL:https://www.maricopa-sbdc.com
X-WR-CALDESC:Events for Maricopa SBDC
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TZID:America/Phoenix
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DTSTART:20200101T000000
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BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20210505T140000
DTEND;TZID=America/Phoenix:20210505T143000
DTSTAMP:20260501T153644
CREATED:20210406T162722Z
LAST-MODIFIED:20210426T181331Z
UID:4324-1620223200-1620225000@www.maricopa-sbdc.com
SUMMARY:CANCELLED — Delivering Digitally - Influencer Marketing
DESCRIPTION:Topic: Marketing and Sales\n\n\n\n\nInfluencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following\, and recommendations from them serve as a form of social proof to your brand’s potential customers.\nIn this session we will discuss: \n\nWhat is influencer marketing\nThe current landscape of influencer marketing\nThe value in which influencer marketing delivers\nCreating an influencer marketing strategy\nTracking influencer campaigns\n\n\n\n\nSpeaker(s): \nPlease note: prior to the webinar\, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom. \nFee: No Cost
URL:https://www.maricopa-sbdc.com/event/delivering-digitally-conversations-to-transform-your-online-marketing-4/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20210506T090000
DTEND;TZID=America/Phoenix:20210506T103000
DTSTAMP:20260501T153644
CREATED:20210406T161956Z
LAST-MODIFIED:20210406T162536Z
UID:4321-1620291600-1620297000@www.maricopa-sbdc.com
SUMMARY:Patent Basics
DESCRIPTION:This module will cover the basic facts about patents. We will explore the different types of patents\, including utility\, design\, and plant. We will define the difference and use of both provisional patent applications and non-provisional patent applications.  Further\, we will discuss the process of patent prosecution\, the role of the U.S. patent examiner and what to expect when working with the USPTO.  Information regarding a number of patent prosecution programs and initiatives available to applicants will also be provided. \nTopics include: \n\nDiscussion relating to all aspects of the patenting process:\nTypes of patents\nThe parts of a patent application\nThe examination process\nClaims analysis with respect to novelty and obviousness\nOffice action\n\nSpeaker(s):  Lou Farina SBDC \nStephen Koziol\, Assistant Director of the Western Regional United States Patent and Trademark Office \nStephen (Steve) Koziol is the Assistant Regional Director of the Western Regional United States Patent and Trademark Office. Mr. Koziol joined the USPTO in 2007 as a patent examiner\, and has managed teams of examiners in the computer graphics and digital imaging fields.  Prior to his move to the West Coast\, Mr. Koziol worked in the Rocky Mountain regional office of the USPTO in Denver\, CO\, where he led the design and implementation of various intellectual property outreach and education programs. He has also focused on the development of patent-specific programs within the USPTO\, including the Post-Grant Outcomes program\, AIA First Inventor to File implementation\, AIPLA Partnering in Patents\, and patent operations cost and fee modeling. \nMr. Koziol received his Bachelor of Science degree in Electrical Engineering from Bradley University in Peoria\, Illinois. \nPlease note: prior to the webinar\, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom. \nRegister Here \n\n\nFee: No Cost
URL:https://www.maricopa-sbdc.com/event/patent-basics/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20210506T110000
DTEND;TZID=America/Phoenix:20210506T130000
DTSTAMP:20260501T153644
CREATED:20210406T172840Z
LAST-MODIFIED:20210406T172840Z
UID:4332-1620298800-1620306000@www.maricopa-sbdc.com
SUMMARY:Hearing All Voices Small Business Workshop & Listening Session
DESCRIPTION:Small Business Essentials: Hear from IRS on estimated taxes\, self-employment tax\, withholding tools for employers and more.\n\nInteracting with IRS: Hear about examination and collection processes.\n\nBeing an Employer 101: Get an overview of employment taxes (employee vs. independent contractor rules and the Trust Fund Recovery Penalty.\n\nAppeals: Hear about appeals fast track settlement program\, collection due process and much more.\n\nTaxpayer First Act: Give your input on how the IRS can improve service to small business owners.\n\nSpeaker(s):  Nancy Sanders\, Maricopa SBDC Regional Center Director \nPlease note: prior to the webinar\, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom. \nRegister Here \nFee: No Cost
URL:https://www.maricopa-sbdc.com/event/hearing-all-voices/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20210510T090000
DTEND;TZID=America/Phoenix:20210510T100000
DTSTAMP:20260501T153644
CREATED:20210322T235330Z
LAST-MODIFIED:20210507T172501Z
UID:4288-1620637200-1620640800@www.maricopa-sbdc.com
SUMMARY:POSTPONED -- Navigating International Waters During COVID: Export Considerations
DESCRIPTION:Are you struggling to stay up-to-date on the changing import and export policies?  You are not alone.  With changes happening frequently\, sometimes daily\, making adjustments to your businesses is a challenge.  In this webinar we will update you on changing import and export policies\, and share a powerful tool that you can use to monitor the policy changes that can impact your business. \n Topics include: \n\nUpdate on U.S. import & export restrictions in response to the COVID-19 \nUpdate on the import and export policies for both origin and destination countries – ITC Market Access Map – Introduction and overview of use for your business \n\nSpeaker(s): Carol Laisure-Pool\, SBDC Business Analyst Tom Fulcher\, SBDC Business Analyst \nPlease note: prior to the webinar\, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom. \n\nFee: No Cost
URL:https://www.maricopa-sbdc.com/event/navigating-international-waters-during-covid-export-considerations/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20210511T093000
DTEND;TZID=America/Phoenix:20210511T103000
DTSTAMP:20260501T153644
CREATED:20210414T193645Z
LAST-MODIFIED:20210506T165505Z
UID:4353-1620725400-1620729000@www.maricopa-sbdc.com
SUMMARY:Venture Madness is Coming -- Are You Ready?
DESCRIPTION:Venture Madness\, presented by Invest Southwest in partnership with the Arizona Commerce Authority\, pits the most promising startups against one another in a live pitch\, head-to-head competition. Firms selected for the competition also benefit from valuable mentoring with Arizona leaders in the startup community. The competition is open to early-stage firms demonstrating proven market traction. The Venture Madness application window opened April 8 and closes June 3 for the October event. \nAre you ready to compete and share your story? Tom Fulcher\, Business Analyst and Venture Madness Mentor Chair/Selection committee member will share insights and tips with you. He will also provide an overview of the application process. \nHe will be joined by Lou Farina. Lou is the Maricopa SBDC Technology program coordinator and a long-term veteran of startup and emerging businesses. He has worked in this ecosystem for years before joining the SBDC. Tom and Lou have worked with multiple Venture Madness winners over the years. \nThe program will begin with a presentation on the application and process before switching to a conversation style. Questions will be taken from the audience. \nTopics include:\n– Better understanding of application and application process\n– Review eligibility requirements\n– Insights on how applications are evaluated\n– Learn more about the event and benefits of participation\n– Pick up additional knowledge on investors\n– Determine if the timing is right for your company \nSpeaker(s): Tom Fulcher\, SBDC Business Analyst\nLou Farina\, SBDC Business Analyst \nPlease note: prior to the webinar\, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom. \nRegister Here \n\n\nFee: No Cost
URL:https://www.maricopa-sbdc.com/event/venture-madness/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20210513T100000
DTEND;TZID=America/Phoenix:20210513T120000
DTSTAMP:20260501T153644
CREATED:20210406T163425Z
LAST-MODIFIED:20210412T144941Z
UID:4328-1620900000-1620907200@www.maricopa-sbdc.com
SUMMARY:The Great Marketing Turnaround - Session 2 - Customer Messaging and Sales Promo in COVID
DESCRIPTION:Topic: Marketing and Sales\n\n— What does it take to inspire customers to act as we move out of COVID times? \nFind out how to incentivize action in this 2-hour workshop about creating the stories that matter to your customers aligned to your business’s Unique Selling Proposition.  Use what you know about your Target Market to rejuvenate the power of Sales Promotion in a strategic organized way to build synergy in your marketing mix.  \nSet aside this time to work on YOUR marketing plan. In the workshop you will complete ACTIVITIES FOR YOUR BUSINESS that will jumpstart your thinking around customer development and retention and better position you in the marketplace. \n— This is the second of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times.  Business leaders use each session’s guided marketing self-assessments to apply new ideas and techniques to their own marketing challenges.   (Attend one or attend them all!) \nSpeaker(s): Heidi Kirkland\, Business Analyst \nPlease note: After you have complete registration\, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. \n\nFee: No Cost \n\nRegister Now
URL:https://www.maricopa-sbdc.com/event/the-great-marketing-turnaround-session-2-customer-messaging-and-sales-promo-in-covid/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20210527T100000
DTEND;TZID=America/Phoenix:20210527T120000
DTSTAMP:20260501T153644
CREATED:20210412T145709Z
LAST-MODIFIED:20210511T171311Z
UID:4346-1622109600-1622116800@www.maricopa-sbdc.com
SUMMARY:RESCHEDULED FROM 6/3/2021 -- The Great Marketing Turnaround Session 3 – Pandemic Promotional Strategies and Measuring Success
DESCRIPTION:Topic: Marketing and Sales\n\n— Do you need help reformulating your marketing mix during COVID? \nWork on your own business marketing plan during this 2-hour workshop designed to help you update your marketing media and tactical options to better reach and influence customers.  Prepared with well-defined market segments\, key buyer messages and sales promotion ideas\,  business leaders can get right to work evaluating the best media and tactical options for current times. \nSet aside this time to focus on YOUR businesses’ marketing strategy for 2021.  Use this workshop to organize and plan using the 4 M’s: Message\, Media\, Mechanism and Management\, for greater synergy in your future marketing. \n— This is the final session of the Great Marketing Turnaround series.  Each hands-on session is designed to adapt and update existing marketing planning for pandemic times.  Participants use guided marketing activities during the sessions to plan their own marketing efforts.   (Businesses do not have to have attended previous sessions to participate.) \nSpeaker(s): Heidi Kirkland\, Business Analyst \nPlease note: After you have complete registration\, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. \n\nFee: No Cost \n\nRegister Now
URL:https://www.maricopa-sbdc.com/event/the-great-marketing-turnaround-session-3-pandemic-promotional-strategies-and-measuring-success-2/
LOCATION:Virtual
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