Online Training to understand how email automation improves efficiency and engagement as a pillar of your marketing strategies. Key components include mapping out the customer journey and touchpoints for automation, setting objectives for each email in the workflow, identifying trigger events, writing effective automated emails, and much more. Every webinar participant will receive a workbook to help plan and create email automation workflows for any occasion.

Objectives:
By the end of this session, you will understand how to create email automation workflows designed to reach and attract your ideal customers as they go through their customer journey from awareness to purchase. You will use the workbook to map out workflows for various automation campaigns, such as welcome campaigns, abandoned cart reminders, event registration, an educational or training series, and seasonal campaigns.

Topics include:
What is Email Automation?
Understanding the types of automation campaigns
Planning your email automation workflows
Writing effective automation emails with AI assistance
Testing and Optimizing your campaigns

Register Here:

Speaker: Jeri Denniston
Jeri Denniston is the Chief Marketing Strategist in the strategic management coaching and training firm she shares with her husband. Most recently, she was a Certified Small Business Advisor for the Maricopa SBDC after serving as the Director of the Yavapai College Small Business Development Center in Prescott, AZ, for 4 years. She brings more than 35 years of experience in strategic management, business planning, and digital and social media marketing across many industries from small businesses to Fortune 100 enterprises.

Jeri holds certifications in strategic management, the LivePlan business planning tool, Nav credit, and is a Constant Contact Certified Partner and Authorized Local Expert. An author of several articles and eBooks on social media planning, strategic planning, and digital marketing, she has taught social media and internet marketing for 10 years, and presented many webinars on marketing, business planning, and strategy.

Jeri holds a Masters in International Management from Thunderbird School of Global Management at Arizona State University and a BA in Spanish from Chapman University in California with high proficiency in business-level Spanish.

 Audience:
Solo proprietors, small business owners, graphic designers and artists, writers, digital marketers, anyone who is curious about how to use email automation campaigns to increase engagement and expand their list.