Begin creating a marketing plan following a simple 5-step process that links to your organization’s bottom line and overall goals.

By the end of this session, you will have started a marketing plan that ties to your organization’s overall business goals. You will list desired outcomes, set measurable goals, identify external environmental changes that may impact your plan, start a SWOT, and list at least one key strategy to implement in the next 3 months. Handouts and worksheets will be provided.

Topics include:
5-Step Marketing Plan
External Environmental Scan
SWOT
Strategies and Actions

Speaker(s): Jeri Denniston, Business Analyst, Maricopa SBDC

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