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Marketing Your Business-Session 2
Wednesday, October 18, 2023 @ 10:00 am - 11:00 amFree
Plan is a 4-Letter Word
Begin creating a marketing plan following a simple 5-step process that links to your organization’s bottom line and overall goals.
By the end of this session, you will have started a marketing plan that ties to your organization’s overall business goals. You will list desired outcomes, set measurable goals, identify external environmental changes that may impact your plan, start a SWOT, and list at least one key strategy to implement in the next 3 months. Handouts and worksheets will be provided.
- 5-Step Marketing Plan
- External Environmental Scan
- Strategies and Actions