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The Great Marketing Turnaround Session 2 – Customer Messaging & Sales Promo in a COVID Market
Thursday, February 4, 2021 @ 10:00 am - 12:00 pm
What does it take to inspire customers to act during COVID?
Join a group of fellow entrepreneurs, small business owners, and SBDC Analysts in this 2-hour workshop about creating the stories that matter to your customers aligned to your business’s Unique Selling Proposition. Use what you know about your Target Market to rejuvenate the power of Sales Promotion in a strategic organized way to build synergy in your marketing mix. Set aside this time to work on YOUR marketing plan. In the workshop, you will complete ACTIVITIES FOR YOUR BUSINESS that will jumpstart your thinking around customer development and retention and better position you in the marketplace. — This is the second of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times. Business leaders use each session’s guided marketing self-assessments to apply new ideas and techniques to their own marketing challenges.
Speaker(s): Heidi Kirkland, Business Analyst
Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar.
THIS WEBINAR OCCURS AT 10 AM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDAR WILL CHANGE TO PACIFIC TIME ZONE.
Fee: No Cost