Are you a small business owner or entrepreneur interested in learning about trademarks and how to apply for a federal registration?  Join USPTO trademark advising attorney Jason Lott for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks.

Objectives:

• Difference between trademark, patent, copyright, domain name, and business name.
• Key to creating a protectable trademark
• Importance of a comprehensive trademark search
• Registering your trademark with the USPTO
• How to get free and reduced-price legal assistance
• Benefits of federal trademark registration

Topics include:

• How trademarks, copyrights, patents, domain names, and business name registrations all differ
• The benefits of federal trademark registration
• Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable
• Critical factors to consider when choosing a mark
• The importance of doing a complete search and whether an attorney should be used
• The USPTO’s role in the federal registration process
• How to get free and reduced-price legal help when applying for registration

Speaker(s): Lou Farina SBDC, : Jason Lott, Attorney Advisor for Trademark Educational Outreach, United States Patent and Trademark Office

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