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Trademark Basics – What Every Small Business Should Know Now, Not Later

Thursday, September 15, 2022 @ 10:00 am - 11:30 am

Are you a small business owner or entrepreneur interested in learning about trademarks and how to apply for a federal registration?  Join USPTO trademark advising attorney Jason Lott for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks.


  • Difference between trademark, patent, copyright, domain name, and business name.
  • Key to creating a protectable trademark
  • Importance of a comprehensive trademark search
  • Registering your trademark with the USPTO
  • How to get free and reduced-price legal assistance
  • Benefits of federal trademark registration

Topics include:

  • How trademarks, copyrights, patents, domain names, and business name registrations all differ
  • The benefits of federal trademark registration
  • Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable
  • Critical factors to consider when choosing a mark
  • The importance of doing a complete search and whether an attorney should be used
  • The USPTO’s role in the federal registration process
  • How to get free and reduced-price legal help when applying for registration

Speaker(s): Lou Farina SBDC, : Jason Lott, Attorney Advisor for Trademark Educational Outreach, United States Patent and Trademark Office




Thursday, September 15, 2022
10:00 am - 11:30 am