Gain an understanding of marketing’s role in your business, the 6 P’s of Marketing, your positioning in the marketplace, and why your customers choose you over the competition.

By the end of this session, you will understand how marketing touches all aspects of your business regardless of size, from sole proprietors who wear many hats, to marketing professionals within larger organizations. You will also gain insight about your business positioning and why your customers choose to do business with you. Handouts and worksheets will be provided.

Topics include:

• Definition of marketing
• Marketing’s role in your business
• Customer focused positioning

Audience:

Solo proprietors, business owners and key staff, marketing professionals within larger organizations with more than 10 employees.

Speaker(s): Jeri Denniston, Maricopa SBDC Business Analyst

REGISTER HERE