Business is like a waveform, there are always ups and downs, highs and lows, especially when it comes to sales. You might have several great months and then hit a slump. It’s not uncommon to have seasonal cycles.
The key is to keep the waveform as flat as possible – keep those highs and lows to a minimum.
Here are three actions you can start using today to increase your sales and bring new sales in:
Get out the list!
One of the most effective ways to boost sales is to pull out your customer list and engage them. Your business should be collecting customer email addresses and sending out regular updates on new products, discounts and sales, relevant news, and even tips and tricks. The idea is to remind your customers that you are there when they need you. Sometimes it just takes a nudge to remind your existing customers that they need to reach out to you for needed products and services.
Make Time for Marketing
Email marketing, social media marketing, networking, reaching out to your best customers regularly – all of these tasks take time but with consistency, these tried and true marketing methods will keep your customers coming back for more and increase your reach with new customers. If you don’t have time yourself, then outsource the more time-consuming tasks. Even when sales are up, dedicating time to marketing tasks will keep those sales coming in more regularly.
Ask Your Customers What They Need
It’s easy to get locked into the products and services that you’ve been selling but what else could you provide that your customers are looking for? Getting your best customers on the phone and simply asking is a great way to build relationships, make them feel important, and discover new ways of serving them. Sometimes it’s as simple as packaging services together or offering complimentary products and services. You just don’t know until you ask!
Get Help from Maricopa SBDC
The Maricopa SBDC can help you with marketing! Whether you need guidance creating a marketing plan or just need someone to talk through strategies and ideas, we are here to help!
If you are new to the Maricopa SBDC, please reach out. We are here and ready to answer questions. If you are one of our awesome clients, reach out to your counselor to make an appointment.